Google Ads that grows revenue, not just spend.
I run Search, Shopping, and Performance Max for US ecommerce brands. The goal is profit you can see in the dashboard, not a vanity ROAS that ignores margin.
Where ecommerce ad budget quietly leaks
- 01Performance Max swallowing budget with no visibility into which products or audiences actually convert.
- 02Shopping feeds that are missing the titles and attributes that win the cheap, high intent clicks.
- 03Branded and non branded spend blended together, so you cannot tell what new growth actually costs.
How I run an ecommerce account.
Pinpoint conversion tracking
Every bid Google makes runs on your conversion data, so I make it trustworthy first. I run GA4 next to Google Ads conversion import, turn on enhanced conversions with hashed first party data, pass the real purchase value and a transaction ID on every order, and move tagging server side through Google Tag Manager where it is warranted, so ROAS is accurate and not lost to ad blockers. For brands that also sell by phone or in a showroom, I import those offline orders so the channel gets credit for revenue that closes off the website.
How offline conversion tracking works →Merchant Center and product feed
I get the product feed clean and spec compliant before I spend a dollar, because the feed is what sells in Shopping and Performance Max, not the ad copy. I claim the domain, write product titles that lead with the terms buyers search, submit correct GTINs and brand, and clear every disapproval in the Needs Attention view. I add custom labels for margin tier and bestsellers and use feed rules and supplemental feeds to enrich the data without touching the source.
How I set up Merchant Center →Shopping and Performance Max structure
I structure Shopping around margin and priority instead of dumping every product into one campaign. In Performance Max I build asset groups by category with their own search themes, use listing group filters so each campaign promotes the right products, and add brand exclusions so PMax does not absorb cheap branded traffic. When a product set needs tight control I run Standard Shopping on target ROAS, which now competes with PMax on ad rank and gives me cleaner data.
High intent search and brand defense
I capture demand at the bottom of the funnel with non brand search on real buying queries, kept tight with exact and phrase match and a disciplined negative keyword list. I run a dedicated brand campaign to defend my own terms cheaply and keep competitors off them. Every week I mine the search terms report to add converting queries and cut the waste.
Upper funnel and demand creation
Once the bottom of the funnel is profitable, I create demand instead of only harvesting it. I run Demand Gen across YouTube, Discover, and Gmail with the product feed attached, plus remarketing to recent visitors and add to cart abandoners. I move these to value based bidding on target ROAS so Google optimizes toward revenue and margin, not raw conversion count.
Weekly optimization rhythm
Every week I work the search terms report across Search and Shopping, add negatives, and review Performance Max placements, assets, and search themes. I check budget pacing against the monthly target and tune target ROAS where the data has matured. I close with a short Loom that walks you through what moved, what I changed, and what I am testing next.
Questions buyers ask.
+How much does Google Ads management for ecommerce cost?
I charge a flat retainer from $1,000 to $2,000 per month, set by your account size and product range. I never take a percent of ad spend.
+Do you manage Shopping and Performance Max?
Yes. I build the feed, structure Shopping and Performance Max around your real margins, and keep branded and non branded reporting separate so you know what growth costs.
+What ROAS can I expect?
It depends on margin and category, but verified accounts have run from 13x to 15x ROAS. I report the real number from your dashboard, not an inflated estimate.
Want this on your account?
A 20 minute call. I look at your account live and tell you exactly what I would change.