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Case studies.

Real Google Ads accounts I run, across ecommerce and lead generation. Named where the client cleared it, industry only otherwise. Every number is verified from the account.

[ Ecommerce ]United States
8.49x
RETURN ON AD SPEND
Aliava

Premium women's fashion. $1.88M in revenue at scale, across a full rebrand.

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[ Ecommerce ]United States
$344K
AD SPEND, LAST 30 DAYS
SwimOutlet

Swim gear at serious scale. 3.39x ROAS across 84 live campaigns.

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[ Lead generation ]United States
27.2x
RETURN ON AD SPEND
Reverse mortgage lender

Reverse mortgage lender. $13.9M in tracked loan value, scaled 24x year over year.

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[ Ecommerce ]United States
$1.5M
REVENUE, EIGHT MONTHS
Autobuffy

Auto parts ecommerce. 6.89x ROAS on $215K spend, scaled with Performance Max and scripts.

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[ SaaS ]United States
$61.54
COST / CONV, FROM $108
Atlas Labs

SaaS lead sourcing tool. Cost per conversion cut 43 percent in month one.

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[ Ecommerce ]United States
15.02x
RETURN ON AD SPEND
Aura Displays

Consumer electronics. Launched from zero to $944K in revenue in seven months.

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[ Lead generation ]United States
$110
COST / LEAD, PERSONAL INJURY
Big Chad Law

Arizona personal injury firm. 8 to 10 signed cases a month at under $2K per case.

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[ Ecommerce ]United States
5.36x
RETURN ON AD SPEND
Texas Hill Country Olive Co

Gourmet olive oil DTC. Scaled from near dormant to $467K in revenue.

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[ Ecommerce ]United Kingdom
4x
ROAS, FROM SCRATCH
Pure Sims

Gaming simulators. Never ran Google Ads before; doubled break even in four months.

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[ Lead generation ]United States
$803K
BOOKED VALUE TRACKED
Dr. Laleh

Premium aesthetic practice. $803K in booked value, YouTube demand gen at 8.95x.

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[ Healthcare ecommerce ]United States
6.62x
ROAS, FIRST TWO MONTHS
Dandi Fertility

IVF care kits. From scratch to $18K in two months, in a policy restricted category.

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[ Ecommerce ]North America + international
6.56x
RETURN ON AD SPEND
Festive fashion ecommerce

Festive fashion ecommerce. Revenue up 476 percent year over year, ROAS up to 6.56x.

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[ Lead generation ]United States
$75
COST / LEAD, FROM $300
White Hat Insurance

Health insurance. Cost per lead cut from $300 to $75 within the first three weeks.

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[ Lead generation ]Netherlands
€10.92
COST PER LEAD
Laminaat Paleis

Flooring retailer. 5,233 qualified leads, search converting at 11 to 12 percent.

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[ Lead generation ]Canada
+100%
SPEND SCALED, KPI HELD
Career Beacon

Canadian job board. Spend doubled while cost per apply click stayed inside the KPI.

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[ Lead generation ]United States
$35
COST PER BOOKING
Integrity Naturopathic

Naturopathic and sports medicine clinic. 683 patient bookings at $35, 5.91x on tracked value.

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[ Lead generation ]Netherlands
117
PATIENT LEADS
Passievol Mondzorg

Dental practice. Built from a standing start to 117 patient leads at €43.91.

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[ Lead generation ]United States
$30.31
COST PER LEAD
Local auto repair shop

Local auto repair shop. 730 service leads, up 645 percent while cutting cost per lead 28 percent.

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[ Lead generation ]United States
282
COMMERCIAL LEADS
Commercial paving contractor

Commercial paving contractor. High value job leads where one contract is worth far more.

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[ B2B + retail ]United States
609
CONVERSIONS
Tea packaging maker

Tea packaging maker. Wholesale leads and retail orders from a standing start.

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