Atlas Labs.
Cost per conversion cut from $108 to $61.54 in the first month.
Me, walking the live dashboard.
Atlas Labs is a US SaaS company, an online arbitrage lead sourcing tool. Their search campaigns were stuck: a year of spend at an average cost per conversion around $108, with no luck bringing it down. Everything ran on broad match.
Rebuilt keywords on phrase and exact match
The account ran entirely on broad match, which bought volume but not buyers. I rebuilt the keyword strategy around phrase and exact match so the spend concentrated on searches with real intent.
Tightened the targeting
Alongside the match types I reworked the targeting settings, cutting the segments that produced clicks without signups.
Let the cost curve prove it
With the structure fixed, the cost per conversion fell from $108 to $61.54 inside the first month, with the next stop targeted at $50.
In the first month the cost per conversion dropped from $108 to $61.54, a 43 percent cut. The client saw the difference inside 30 days, and the account is still scaling.
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