White Hat Insurance.
Health insurance leads from $300 down to $75 in three weeks.
Me, walking the live dashboard.
White Hat Insurance sells health insurance plans for individuals and families in the US. Over the prior three months the account had spent about $15,000 for 49 conversions, a cost per lead around $300, and the campaign structure was a mess.
Restructured the campaigns first
I rebuilt the campaign structure before touching budgets, because no bid strategy can save an account that is organized wrong.
Spent small while testing
I kept spend deliberately low through the experiment phase rather than spending for the sake of spending, proving the structure before scaling it.
Let the cost curve prove the plan
Within three weeks the blended cost per lead was down more than half to $134, and the most recent seven days ran at $75.
In under a month the cost per lead fell from $300 to $134 blended, with the latest week at $75, and a plan in place to scale the account toward $20,000 a month.
See the dashboards in the results gallery →Want results like this on your account?
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