Aesthetic medical practice.
$803K in booked value for an aesthetic practice, with YouTube demand gen at 8.95x.
A premium aesthetic medical practice where each consultation is high value and search clicks are expensive, often over eight dollars. The account had to turn costly clicks into booked, high value patients.
Treatment specific search
I built search around specific treatments rather than broad terms, which held 7.72x return because the intent was exact.
YouTube demand gen for new demand
I ran Demand Gen on YouTube to reach patients earlier in their decision, and it became the highest return channel at 8.95x.
Tracked booking value, not clicks
I tracked the value of bookings so bidding optimized toward revenue, not cheap leads that never show up.
Twelve months produced $803K in tracked booking value at 4.99x ROAS on $161K of spend, across 1,600 patient leads. The high value of each patient made expensive clicks pay off.
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