Local auto repair shop.
730 service leads at $30 for a local auto shop, up 645 percent year over year.
A local auto repair shop that needed a steady flow of service calls and bookings. For a local business, the win is more qualified local leads at a cost that makes sense per job.
One workhorse search campaign, tightly run
I built a general services search campaign on Max conversions and kept it tight with negatives, holding an 11 percent conversion rate.
Local targeting that only pays for the service area
I tuned location targeting so the budget only chased people in the area the shop can actually serve.
Scaled on cost per lead
As the leads came in efficiently I scaled spend, growing volume while the cost per lead fell.
The account produced 730 service leads at $30.31 each at an 11 percent conversion rate. Leads grew about 645 percent year over year while the cost per lead dropped 28 percent.
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