Commercial paving contractor.
282 commercial paving leads at $187, for jobs worth tens of thousands each.
A commercial paving and parking lot striping contractor, where a single job can be worth tens of thousands of dollars. A higher cost per lead is fine here, as long as the leads are real commercial opportunities.
Search built around commercial services
I built search around commercial construction, paving, and lot striping, where the intent is a real project, not a homeowner price check.
Local and service area targeting
I focused the budget on the contractor's service area, so every dollar chased reachable commercial jobs.
Separate campaigns per service
I split paving, sealcoating, and lot striping so each service got its own budget and its highest value work got impressions.
The account produced 282 commercial job leads at $186.73 each. For work where one contract is worth tens of thousands, that cost per lead is highly profitable.
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