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ahmed@ppc:~$ ./commercial-paving --case-study
[ Lead generation ]United States

Commercial paving contractor.

282 commercial paving leads at $187, for jobs worth tens of thousands each.

0
COMMERCIAL LEADS
$0.00
COST PER LEAD
$0
AD SPEND, 12 MONTHS
0
CLICKS
[ THE SITUATION ]

A commercial paving and parking lot striping contractor, where a single job can be worth tens of thousands of dollars. A higher cost per lead is fine here, as long as the leads are real commercial opportunities.

[ WHAT I DID ]
01

Search built around commercial services

I built search around commercial construction, paving, and lot striping, where the intent is a real project, not a homeowner price check.

02

Local and service area targeting

I focused the budget on the contractor's service area, so every dollar chased reachable commercial jobs.

03

Separate campaigns per service

I split paving, sealcoating, and lot striping so each service got its own budget and its highest value work got impressions.

[ THE RESULT ]

The account produced 282 commercial job leads at $186.73 each. For work where one contract is worth tens of thousands, that cost per lead is highly profitable.

See the dashboards in the results gallery →

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