Consumer electronics brand.
Launched a consumer electronics brand from zero to $944K in revenue at 15x ROAS.
A consumer electronics brand with a hero product and no Google Ads history. The account started from zero, so the job was to build demand and a profitable acquisition engine at the same time.
Built brand demand, then captured it
As the product caught on I ran a dedicated brand search campaign that held a 34 percent click through rate, capturing the demand the brand was creating cheaply.
Unbranded search and Shopping for new buyers
I ran unbranded search and Shopping on Target ROAS to reach people who did not know the brand yet, holding strong returns on prospecting.
Tested Performance Max deliberately
I tested Performance Max in controlled steps rather than handing it the whole budget, keeping visibility into what actually drove sales.
In about seven months from a standing start, the account reached $944K in revenue at 15.02x ROAS on $63K of spend. A new brand turned into a profitable channel fast.
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