Festive fashion ecommerce.
Grew a festive fashion brand to CA$405K in revenue while lifting ROAS to 6.56x.
A festive and wedding fashion ecommerce brand selling to a diaspora audience across several countries. The opportunity was occasion driven demand that spikes around events and seasons.
Shopping and Performance Max on Target ROAS
I ran Shopping and Performance Max on Target ROAS as the profit engine, structured so the best selling collections got the budget.
Geographic expansion, one market at a time
I expanded from the home market into the US, UK, and Gulf countries in deliberate steps, only scaling a market once it proved out.
Built branded search as demand grew
As the brand grew I added branded search, which held a 27 percent click through rate at 12.78x return, capturing the demand the brand had created.
Revenue grew about 476 percent year over year to CA$405K, while ROAS improved from 4.10x to 6.56x. I scaled spend 3.6x and improved the return at the same time.
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