Laminaat Paleis.
5,233 flooring leads at €10.92, with search converting at 11 to 12 percent.
Laminaat Paleis is a Dutch flooring retailer whose offer is free installation. The account needed quote requests, appointments, and calls from people ready to buy, not a pile of low intent form fills. The prior setup was spending on wide reach that did not convert.
Refocused on the conversions that count
I moved optimization onto high intent lead forms and quote requests, and cut about 65 percent of wasted reach year over year while holding spend flat.
A winning keywords search strategy
I built tightly themed search around the terms with real buying intent. Those campaigns convert at 11 to 12 percent at a 4 to 6 percent click through rate, which is excellent for the category.
Performance Max for the offers
I ran Performance Max around the free installation offer to extend reach efficiently, with the search engine carrying the high intent demand.
Twelve months produced 5,233 qualified leads at a €10.92 cost per lead on €57K of spend, with the search campaigns holding an 11 to 12 percent conversion rate.
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