Naturopathic clinic.
683 patient bookings at $35 each, 5.91x on tracked booking value.
A naturopathic and sports medicine clinic that wanted more high value patient bookings, not just cheap form fills. Healthcare clicks are not cheap, so efficiency mattered.
High intent search on the conditions they treat
I built search around the specific conditions and treatments the clinic offers, where intent is highest, holding an 8 percent conversion rate.
Performance Max for local reach
A Performance Max layer extended reach locally and produced standout returns, with one campaign hitting 17x on booking value.
Optimized to booking value
I tracked the value of bookings so the account chased real patients, refocusing from raw volume to high value bookings.
The account produced 683 patient bookings at $35.85 each and 5.91x on $144,685 of tracked booking value, at a 4.92 percent click through rate. For healthcare, where cost per lead often runs north of $150, that is highly efficient.
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