ALL CAMPAIGNS / LIVEUS · REMOTE · EST. 2017
Book a strategy call →
← all case studies
ahmed@ppc:~$ ./naturopathic-clinic --case-study
[ Lead generation ]United States

Naturopathic clinic.

683 patient bookings at $35 each, 5.91x on tracked booking value.

0
PATIENT BOOKINGS
$0.00
COST PER BOOKING
0.00x
RETURN ON BOOKING VALUE
$0
TRACKED VALUE
[ THE SITUATION ]

A naturopathic and sports medicine clinic that wanted more high value patient bookings, not just cheap form fills. Healthcare clicks are not cheap, so efficiency mattered.

[ WHAT I DID ]
01

High intent search on the conditions they treat

I built search around the specific conditions and treatments the clinic offers, where intent is highest, holding an 8 percent conversion rate.

02

Performance Max for local reach

A Performance Max layer extended reach locally and produced standout returns, with one campaign hitting 17x on booking value.

03

Optimized to booking value

I tracked the value of bookings so the account chased real patients, refocusing from raw volume to high value bookings.

[ THE RESULT ]

The account produced 683 patient bookings at $35.85 each and 5.91x on $144,685 of tracked booking value, at a 4.92 percent click through rate. For healthcare, where cost per lead often runs north of $150, that is highly efficient.

See the dashboards in the results gallery →

Want results like this on your account?

A 20 minute call. I look at your account live and tell you what I would change first.