Passievol Mondzorg.
A new dental practice taken from zero to 117 patient leads at €43.91.
Passievol Mondzorg is a dental practice that wanted to enrol new patients. The account was brand new, with no prior spend and no history for the algorithm to learn from. Everything had to be built from zero.
Built the account from scratch
I launched search first to capture immediate demand, then added Performance Max on Max conversions to scale patient acquisition across the three service lines.
Tracked patients, not clicks
I set up conversion tracking for lead forms, calls, and contacts, so the account optimized toward real patient enquiries from day one.
Scaled on what worked
As the data came in I moved budget to the campaigns producing booked enquiries, lifting weekly conversions as the account matured.
In about four months from a standing start, the account produced 117 patient leads at a €43.91 cost per lead and a 4.29 percent click through rate. For a practice where one patient is worth far more than that, it is highly efficient acquisition.
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