Tea packaging maker.
609 wholesale leads and retail orders from a standing start for a packaging maker.
A maker of tea tins and cans that sells two ways at once: bulk custom orders to businesses, and retail gift sets to consumers. The account had no history and had to serve both audiences from a standing start.
Separate engines for wholesale and retail
I split the account so B2B wholesale lead campaigns and retail Shopping and search ran on their own budgets and goals, instead of competing.
Branded search for ready buyers
Branded retail search captured existing demand at 10.75x return, the most efficient slice of the account.
Performance Max for seasonal gift sets
I ran Performance Max around gift sets and seasonal moments to catch retail demand when it spiked.
From zero, the account produced 609 conversions at $25.60, blending wholesale B2B leads with retail orders at a 7.17 percent conversion rate.
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