Texas Hill Country Olive Co.
A near dormant account scaled to $467K in revenue at 5.36x ROAS.
Texas Hill Country Olive Co is a premium Texas producer of extra virgin olive oil and balsamic vinegar, selling direct to consumer with an average order value near $85. The Google Ads account was near dormant, barely spending, with most of the catalog never reaching buyers.
Rebuilt around Performance Max
I built a full funnel Performance Max program on Target ROAS, plus a feed only campaign for the core extra virgin olive oil, and scaled spend deliberately as the return held.
Fed the engine clean product data
I made sure the product feed and conversion tracking were accurate, so Performance Max optimized toward real purchase value rather than noise.
Scaled on return, not guesswork
I grew the budget only as the data supported it, taking a near dormant account up to a $467K revenue program without breaking the return.
Over twelve months the account reached $467K in tracked revenue at 5.36x ROAS on $87K of spend, across 5,488 conversions. A near dormant account turned into a real revenue channel.
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