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ahmed@ppc:~$ ./texas-hill-olive --case-study
[ Ecommerce ]United States

Texas Hill Country Olive Co.

A near dormant account scaled to $467K in revenue at 5.36x ROAS.

$0
REVENUE TRACKED
0.00x
RETURN ON AD SPEND
$0
AD SPEND, 12 MONTHS
0
CONVERSIONS
[ THE SITUATION ]

Texas Hill Country Olive Co is a premium Texas producer of extra virgin olive oil and balsamic vinegar, selling direct to consumer with an average order value near $85. The Google Ads account was near dormant, barely spending, with most of the catalog never reaching buyers.

[ WHAT I DID ]
01

Rebuilt around Performance Max

I built a full funnel Performance Max program on Target ROAS, plus a feed only campaign for the core extra virgin olive oil, and scaled spend deliberately as the return held.

02

Fed the engine clean product data

I made sure the product feed and conversion tracking were accurate, so Performance Max optimized toward real purchase value rather than noise.

03

Scaled on return, not guesswork

I grew the budget only as the data supported it, taking a near dormant account up to a $467K revenue program without breaking the return.

[ THE RESULT ]

Over twelve months the account reached $467K in tracked revenue at 5.36x ROAS on $87K of spend, across 5,488 conversions. A near dormant account turned into a real revenue channel.

See the dashboards in the results gallery →

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